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Unveiling the Truth: The Shocking Reality of Protein Powder in India

In recent years, the fitness industry in India has experienced exponential growth, with an increasing number of individuals turning to protein supplements to support their workout routines and achieve their fitness goals. However, a recent study has shed light on a concerning truth lurking behind the shiny packaging and promising claims of protein powders sold in the Indian market.

According to a study conducted by researchers from the Clean Label Project, a US-based non-profit organisation, a staggering 70% of 36 popular protein supplements sold in India have been found to be mislabeled. This revelation is not just alarming; it's downright shocking. Imagine diligently incorporating protein powder into your diet, believing you're fueling your body with the nutrients it needs, only to discover that you've been misled.


Protein Powder
Protein Powder

Incorporating these detailed findings into the blog will provide readers with a comprehensive understanding of the issues surrounding protein powders in India. Here's how we can integrate the additional information:


In light of the detailed findings from the study, it's evident that the protein powder market in India is rife with discrepancies and potential hazards. Let's delve deeper into some of the key revelations:


The 36 analyzed protein powders encompassed a variety of formulations, including blends, pure plant-based, and pure whey-based products. Blends comprised different protein combinations or included herbal extracts, while pure plant-based powders and whey-based formulations were also prevalent.


Shockingly, a significant portion of the analyzed products, approximately 69.4%, were found to be mislabeled regarding their protein content. Some products exhibited a deficit of protein content ranging from less than 10% to over 50% of the advertised amount. Notably, even well-reputed brands were not exempt from this mislabeling, with instances of protein content discrepancies of approximately 30% deficit compared to their advertised claims.


Interestingly, certain protein brands displayed higher-than-labeled protein content in the quantification analysis. While this could suggest the use of high-quality protein sources, it also raises concerns about potential protein or amino spiking. This deceptive practice involves supplement manufacturers adding cheaper protein components, such as glycine and taurine, to artificially inflate the protein content.


Moreover, the study uncovered contamination issues within the protein powders. A notable finding was the presence of aflatoxins, toxins from certain fungi, in 13.9% of the samples, with some exceeding acceptable limits. Additionally, pesticide residue contamination was detected in 8.3% of the samples, albeit in trace amounts.


These findings are alarming and underscore the urgent need for greater transparency, accountability, and regulatory oversight within the protein supplement industry in India. Consumers must exercise caution and diligence when selecting protein powders, prioritizing products from reputable manufacturers with rigorous quality control measures in place.


It is imperative that consumers demand accurate labeling, third-party testing, and adherence to safety standards from protein supplement manufacturers. By staying informed and advocating for accountability, we can work towards a safer and more trustworthy landscape for protein supplementation in India.


Based on these results, certain protein brands have come under scrutiny. According to the study's authors, protein powders from BigMuscles, Amway, Protinex, Ensure, and B-Protin were highlighted as particularly concerning. These brands were either found to have significant mislabeling issues, contamination with toxins such as aflatoxins, or both.

As a fitness community, let us stand united in our commitment to prioritizing health, integrity, and consumer well-being.


Stay vigilant. Stay informed. Stay healthy. Subscribe for more updates from Impact Fitness.


(blog by Akash Bhil - Founder & Head Coach, Impact Fitness Studio)

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